﻿STATEMENT REGARDING DATA PROCESSING FOR MARKETING PURPOSES (“MARKETING STATEMENT”)

Marketing Statement relates to Kaspersky Internet Security for Mac (hereinafter “Software”).

All terms used in this Statement have the same meaning defined in the End User License Agreement (EULA) under the clause ''Definitions''.

Please carefully read the terms of this Marketing Statement, as well as all documents referred to in this Marketing Statement, before accepting it. If the Software is used within a legal entity or on the Computer used by several individuals, You must ensure that they have understood and accepted the conditions of the Marketing Statement before data processing begins.

Data Protection and Processing
The Rightholder handles the data it receives from the End User under this Marketing Statement in accordance with the Rightholder’s Privacy Policy published at: https://www.kaspersky.com/products-and-services-privacy-policy.

Purposes of Data Processing
The Rightholder processes data for marketing purposes in accordance with this Marketing Statement in order:
	⁃ To improve the quality, appearance, and performance of the Rightholder’s Software, products, services, and infrastructure by analyzing users' experience, interactions, and level of satisfaction with the Software.
	⁃ To offer You security solutions that best match Your needs.
	⁃ To provide You with the relevant content and advertisement.
	⁃ To create categories of groups of users based on certain parameters in order to provide relevant information to these groups about maintaining security level, marketing offers, and promotional materials.

Processed Data
Certain data which is processed under this Marketing Statement could be considered personal data according to laws of some countries. With Your consent, the following data will be automatically sent on a regular basis to the Rightholder under this Marketing Statement:
	⁃ Information about the application: full version and ID of the full version of the application, type and type ID of the application, ID of the seller of the license key, application hotfix, application locale ID, locale script ID, region ID, rebranding code, flag indicating whether the User participates in Kaspersky Security Network, application ID, build ID, ID of the license agreement, version of the license agreement, flag indicating whether the license agreement was accepted, time of the change of the license agreement acceptance status, installation date, rebranding code, installation type, installation error, customization ID, trial period reset state, state of connection to My Kaspersky, My Kaspersky User ID.
	⁃ Information about User’s device: User device ID, hash of the identifier of the User's Computer, date and time on the User's Computer.
	⁃ Information about the license: license type, license, license term, number of days before license expiration, license ticket sequence ID, license status, license ID, activation date, expiration date, order number, ID of the price-list position, partner name, partner order number, partner country, additional license information, customer name, subscription state, subscription state reason, subscription type, subscription expiration date, ID of the subscription provider’s schema, additional information about the subscription provider.
	⁃ Information about the operating system: type of the OS, full version of the OS, version of the OS Service Pack, edition of the OS, product type of the OS, architecture (bit version) of the OS, installed updates, current and default OS language settings, version and checksums (MD5, SHA2-256, SHA1) of the OS kernel file, parameters of the OS run mode, the last unsuccessful OS restart, the number of unsuccessful restarts.
	⁃ Information about the use of the Software user interface: information about the opening of the interface's windows (identifiers and names of windows and used control elements) and switching between windows, information that determines the reason for opening a window, the date and time the interface was started and the stages of interface's startup, the time and type of the User's interaction with the interface, information about changes to settings and product parameters (the name of the setting or parameter, and the old and new values), the ID of the application in interactive mode.
	⁃ Information about User opinion about the Software: software rating value, Software localization, Software region, day of survey, User comment.
	⁃ Information about the content delivered by the product: content ID, list of content IDs, ID of the pressed button, action from the pressed button, event area type.
	⁃ Status of the User’s acceptance of the terms of the agreement, type of agreement, version of the agreement, agreement acceptance state.
	⁃ ID of the website user that uploaded the Software executable from the website.


Your Choice to Participate
It is entirely Your choice to automatically send data on a regular basis to the Rightholder under this Marketing Statement. You can at any time withdraw Your consent from within the settings of the Software as described in the User Manual.

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